Apr 24, 2025

Finding the new car you love and want to take home isn’t easy. With so many brands to choose from, settling on one can easily seem like an exercise in frustration. So, what does the Nissan brand offer that helps it stand out from the rest of the pack? Read on to find out.

A 2020 Nissan Rogue on a beautiful day

Extensive Vehicle Lineup

Need a rugged pickup truck with plenty of grunt for serious towing duties? How about a practical sedan that gives you all the space and features you want without breaking the bank? There’s a Nissan for just about everyone and with the automaker’s extensive lineup, there’s a good chance you’ll find the car, truck or SUV of your dreams. Each vehicle comes well-equipped with the latest in creature comforts and advanced technology. 

Sophisticated Styling

Good looks are a given when it comes to the Nissan brand. Each vehicle features sleek, modern exterior styling that easily turns heads during the everyday commute. Each vehicle’s carefully sculpted exterior is also matched with an interior that’s just as stunning, with high-quality upholstery and trim throughout. 

Solid Performance

With offerings like the 370Z, GT-R and Maxima, there’s no question that Nissan delivers the performance that many drivers crave – it’s a burning passion that the company has cultivated over decades. But it’s not just the performance-oriented models that benefit from Nissan’s commitment to driving excitement. Every Nissan model is tuned for an impressive balance of responsive handling and acceleration, all without making compromises in ride quality or efficiency.

A 2020 Nissan Altima looking gorgeous

Exceptional Fuel Economy

Nissan is also one of the leading figures when it comes to fuel efficiency, with most models capable of achieving well north of an EPA-estimated 20 MPG combined. Better fuel economy means fewer stops at the gas pump and more opportunities to enjoy road trips or save time on your everyday commute. 

Innovative Features

Innovation is the name of the game at Nissan and the foundation upon which every Nissan car, truck and SUV is built on. Every Nissan vehicle comes well-equipped with an impressive array of cutting-edge features, from the latest in infotainment systems that provide unparalleled connectivity and usability to powertrain innovations that enhance performance and efficiency. For instance, the Xtronic CVT found in most Nissans uses the latest in continuously variable transmission technology to deliver a smoother, more responsive and more efficient driving experience. Select models also feature zero gravity seats that are designed to reduce fatigue during long drives.

Smart Safety Features

Safety is paramount in any vehicle but Nissan has committed itself to providing an extensive array of safety features that not only keep occupants away from potential danger, but also mitigate the impact of unavoidable collisions. For instance, Automatic Emergency Braking with Pedestrian Detection not only delivers audio and visual warning of potential obstacles ahead, but it even applies the brakes automatically to avoid an impending collision or mitigate an unavoidable one. These features can be found under the Safety Shield 360 suite.

A sleek 2020 Nissan Armada on the road

Reputation for Reliability

There’s a good reason why there are so many Nissan vehicles still on the road. Each Nissan is built with exceptional quality and durability in mind, which is no surprise why so many models have ranked consistently among the best vehicles for reliability in numerous comparisons and reviews. A combination of practical yet innovative design and excellent build quality ensures that each Nissan enjoys a long life on the open road.

Excellent Value

Great styling, impressive reliability and confidence-inspiring safety aren’t the only attributes that make a Nissan a great buy. Nissan also prides itself on delivering impressive value to car buyers. Whether you’re looking at budget friendly choices like the Versa and Sentra or premium offerings like the Maxima and Armada, you’ll find a vehicle that not only offers a reasonable initial price, but also delivers more than you’d expect from a vehicle in its price range. The value proposition doesn’t end there – Nissan’s devotion towards quality and reliability also results in a product that maintains its resale value.

High Satisfaction

No matter which Nissan you choose, there’s a good chance the ownership experience will leave a smile on your face. Each Nissan vehicle is built with the intention of exceeding customer expectations, whether it’s through the impressive usability and convenience of NissanConnect’s voice-integrated technology or the thrilling and authentic performance of Nismo-tuned models. Needless to say, owning a Nissan is an experience that’s bound to leave you satisfied and ready to become a repeat customer.